B2b lead generation: 11 Thing You're Forgetting to Do
The "thank-you" page as a way to generate extra sales.
This is another technique that is easy to set up and can
generate sales for you for years to come.
When you are looking for ways to increase the sales from your
email promotions , it's important to think outside the box.
Run through every step of your sales process and look for places
you could be losing easy sales.
Everybody talked about the importance of the subject line
and "From" address in any promotion you send , because these
are the very first elements your subscribers will see of any
email you send.
But what about the LAST thing your subscribers will see?
They click through from your e-mail promotion to your web side,
they purchase your product ,and then what?
This is another promotional strategy -it's another easy
way to capture even MORE sales from your customers
and push your profits eve higher.
I am talking about the "thank-you" page - the page you should
be directing any customer to after they have either:
a)opted into your email list
b)made a purchase from you.
Rather than leaving your customers high and dry on this page,
you should be presenting them with related offers and
opportunities.
Remember: a customers is MOST resistant to buying in the moments
before they decide to go ahead with they purchase. Their minds
are full of doubt.
Right AFTER they make a purchase , however, they feel much better.
They're excited to start making use of whatever it is they've just
purchased, and all that stress they felt before they made the
purchase- sometimes referred to as "buying resistance"-has
disappeared. This is why people who have made purchases from you
in the past are likely to do so again in the future - you've eliminated
most of their buying resistance.
Yet the "thank-you" page of most web sites typically says nothing more
than "Thanks for you purchase. Click here to return to my homepage"
This is huge mistake. Your "Thank-you" page should be directing
customers to related offers and opportunities.
If you sell upgrades or add on to the product that they have just
purchased, you should definitely be telling them about those
product at this point in the sales process.. After all, they have just
demonstrated their willingness to buy one of your product...
why not let them now about other products that you thing they
might need.
Let us face it, generating a lot of qualified sales leads is a big challenge, especially in today's economic slump. Lead generation is just one of the many things that have been affected by a weak market. Although, if we look at it from a different perspective, it is just another day in the office. Marketers are constantly faced with the challenge of BAO Inc looking for more B2B leads. No matter what obstacles there may be, they must always put their very best at it. Even if the market is in a slump, that is no reason to be slow. You have to give your very best in this kind of work. Here is how you should do it:
There is nothing to be worried about in this tough economic times. As long as you are up to the challenges in marketing, and creative enough to find solutions, then you will be just fine with your lead generation campaign.
